Noukies
The Story of Noukie'sIt all began 12 years ago – in conditions that would make any businessman smile !
The idea was planted in the brains of Katia De Paepe and Sim
on Pierre Gilliot in 1991, while they were waiting for arrival of their first son Amaury.One day in January 1992, they sat down with a friend, their parents and ended up at the solicitors, having created the firm Amtoys. As soon as done, they went to the Nuremburg Toy Fair and acquired some plush toys.
They decided to forge ahead but on their own terms – namely by concentrating exclusively on plush toys made from soft velours – ideal, from a sensory point of view, for babies: Noukie's is born on 15th October 1995.Very soon its reputation crossed the borders, and, in 1998 a future star Nouky was born – with his adorable face, his super soft velours skin and supple body; he created havoc with small... as well as bigger babies !
Amtoys have held dearly the following essential values :
- quality if the materials
- softness
- new ideas and creativity
Today the Noukie's troop bring happiness to the small as well as the bigger children.
